Monthly Archives: February 2014

The Flip Side of “Problem” Presents Opportunity!

This post is meant to show how a serious marketing problem often can be turned into a distinctive marketing advantage…provided one is Thinking Big, Out-of-the-Box & Strategically. Eight years ago I was speaking at an industry conference in Barcelona. At the break following I was approached by two Portuguese partners and invited to visit their proposed … Read More

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The Four Questions…in Marketing

Recently I gave a talk at the Belvedere-Tiburon Library near my home. I talked about the “Devils” that plague us all in marketing – Inertia, Expediency, Distraction & Tunnel-Vision – with the need to be aware of their “siren songs” to avoid entrapment. Than I went on to discuss the “Angels” that I consult when … Read More

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