Monthly Archives: October 2013

Marketing: Step 2 – Core-Centric Marketing

As mentioned in Marketing: Step 1 the “core” market, the seed, is the inner most central part of a product’s potential market. The seed analogy is apt, as this is where the growth and regenerative energy of a product’s customer base derive; thus, Core-Centric Marketing©.  The concept is quite simple. Begin with the conversion of … Read More

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